The New Age of Television: People are Thinking Outside the (Cable) Box

This blog post is co-posted with the Voices of CMB Blog, written by Chadwick Martin Bailey.  They are sponsors of The Audience Measurement Event taking place March 21-23, 2012 in Chicago, IL.  As a reader of this blog, when you register to join us and mention code AM12BLOG to receive 15% off the standard rate!

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When we set out, in our latest CMB Consumer Pulse, to discover how consumers are navigating the unprecedented range of options for accessing TV and movies, we knew some of the things we’d find out—e.g. the number of people who have completely cut the cord is still small, Netflix streaming is very popular, and many people are watching on smartphones and tablets. However, some things surprised us:

Completely cutting the cord may be rare, but that’s not the only, or even the most important thing to worry about
People who have completely “cut the cord” entirely are a very small group (3% of the study’s population). The more compelling finding is the number of people who may be “on deck”— those who have tried Over-the-Top TV (OTT) and/or those who are considering reducing their pay TV service.

• - More than half (54%) of respondents used the Internet to watch TV at least once. (tweet this)
• - Nearly half (43%) of pay TV subscribers said that they were at least somewhat likely to cut back on premium services (like Pay-Per-View or premium channels) in the next year. (tweet this)

This suggests that a big chunk of consumers’ TV-watching dollars could shift, even if their pay TV cords remain intact. And, that awareness and perceived value of OTT have risen to a point where consumers of all kinds are investigating OTT as an option.

The biggest screen does NOT always win, and the definition of “watching TV” is changing
Everyone knows that new devices are impacting consumer behavior. But our research suggests technology is driving fundamental changes in how people define the “TV watching experience.” For example:

• - Among people who watch TV on tablets, 58% say that they watch TV on their tablet when they’re at home. (tweet this)
• - Nearly two-thirds (63%) of those people say they’ve used a tablet even when they could have watched the same show on their TV. (tweet this)

There’s no indication that people will stop using their televisions entirely. But this does suggest that mobile devices have a role in the TV experience that transcends their mobility; and there are more scenarios where people will choose something other than the biggest available screen.

Not all elements of the TV watching experience are created equal
In our survey, consumers completed an exercise that forced them to trade off different attributes of a TV service provider based on what was most important to them. Some of the findings were obvious (e.g. people want to pay less for their TV). But other priorities offered more of a surprise:

• - Streaming Content beats Owning Content: Consumers prefer alternatives that rent/stream video over those where you download and own the content. (tweet this)
• - More Content beats Newest Content: More consumers say having the largest catalog of content was more important than the fastest access to new content. (tweet this)

In short, technology and features matter but complexity is a barrier to switching over completely. Today, people who want an OTT solution have to manipulate a Rubik’s cube of devices, platforms/providers, and payment models. However, that will change as more streamlined solutions come online. In the future, the most successful offerings will be those that provide a simple solution that's built around the things that matter most to consumers.


Check out this short video:











We surveyed nearly 1,500 consumers in the U.S. to get a pulse on their TV and video viewing habits and what it means for the future of OTT. Learn more, download our Consumer Pulse: The New Age of Television.

Posted by Jon Giegengack, Jon is a Director at CMB and leads research for digital entertainment companies in television, music, videogames, and social media. As a veteran cord cutter, he knows the good, the bad and the ugly of today’s TV options.

QuestBack Included in Analyst Firm’s Evaluation of Peer-to-Peer Customer Community Software

In 2015 Firm Expects SaaS in the CRM industry to approach $6.4 billion
in total software revenue

Oslo, Norway – February 15, 2012 – QuestBack, a global leader in enterprise feedback management (EFM), today announced that Gartner, Inc. has included the company in a research report evaluating six global vendors in the peer-to-peer customer community marketplace. QuestBack was also included as a Niche Player in Gartner’s 2011 Magic Quadrant for Social CRM .

Recognized as Europe's foremost supplier of feedback management software, QuestBack is focused on expanding globally and recently opened its North American headquarters. In a move to help clients improve overall business insight through social media channels, QuestBack recently acquired social CRM provider Globalpark and launched QuestBack Social Connect, helping organizations better engage, understand and activate fans and followers.

According to Gartner’s report, “The critical capabilities of peer-to-peer customer communities allow customer service and support to be provided by customers, rather than an organization’s customer service representatives (CSRs). This allows for networking among the customer base, creating communities of experts and advocates to be leveraged for further customer service, marketing, sales and e-commerce initiatives.”

“Over the next year, QuestBack anticipates a dramatic shift in corporate interest around engaging social communities effectively. Building a strong community where customers can engage and share experiences not only with each other, but also directly with brands, is where the true business value in social media lies,” said Ivar Kroghrud, QuestBack CEO. “As social CRM becomes an integral part of how companies interact with customers, we are honored to be included in this research as well as recognized by Gartner as a Niche Player in the social CRM space.”

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

About QuestBack
QuestBack Group is Europe's leading Enterprise Feedback Management and one of the world's Top 5 vendors. QuestBack provides online survey solutions, panel solutions and social CRM solutions - web-based services for relationship development through the collection, analysis, and follow-up of business critical information. QuestBack's clients achieve better financial performance through increasing the satisfaction and loyalty among their customers and employees. QuestBack was founded in 2000 and has achieved double-digit growth ever since. The Company is headquartered in Oslo, Norway with subsidiaries in seven countries and offices in a total of 17 countries, and serves over 5,000 customers across all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.


In 2015 Firm Expects SaaS in the CRM industry to approach $6.4 billion
in total software revenue

Oslo, Norway – February 15, 2012 – QuestBack, a global leader in enterprise feedback management (EFM), today announced that Gartner, Inc. has included the company in a research report (1)  evaluating six global vendors in the peer-to-peer customer community marketplace. QuestBack was also included as a Niche Player in Gartner’s 2011 Magic Quadrant for Social CRM (2) .

Recognized as Europe's foremost supplier of feedback management software, QuestBack is focused on expanding globally and recently opened its North American headquarters. In a move to help clients improve overall business insight through social media channels, QuestBack recently acquired social CRM provider Globalpark and launched QuestBack Social Connect, helping organizations better engage, understand and activate fans and followers.

According to Gartner’s report, “The critical capabilities of peer-to-peer customer communities allow customer service and support to be provided by customers, rather than an organization’s customer service representatives (CSRs). This allows for networking among the customer base, creating communities of experts and advocates to be leveraged for further customer service, marketing, sales and e-commerce initiatives.”

“Over the next year, QuestBack anticipates a dramatic shift in corporate interest around engaging social communities effectively. Building a strong community where customers can engage and share experiences not only with each other, but also directly with brands, is where the true business value in social media lies,” said Ivar Kroghrud, QuestBack CEO. “As social CRM becomes an integral part of how companies interact with customers, we are honored to be included in this research as well as recognized by Gartner as a Niche Player in the social CRM space.”

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose


About QuestBack
QuestBack Group is Europe's leading Enterprise Feedback Management and one of the world's Top 5 vendors. QuestBack provides online survey solutions, panel solutions and social CRM solutions - web-based services for relationship development through the collection, analysis, and follow-up of business critical information. QuestBack's clients achieve better financial performance through increasing the satisfaction and loyalty among their customers and employees. QuestBack was founded in 2000 and has achieved double-digit growth ever since. The Company is headquartered in Oslo, Norway with subsidiaries in seven countries and offices in a total of 17 countries, and serves over 5,000 customers across all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.


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(1)Gartner Inc. “Critical Capabilities for Peer-to-Peer Customer Community Software,” Jenny Sussin, Michael Maoz, Adam Sarner, 30 January, 2012
(2) Gartner, Inc. “Gartner Magic Quadrant for Social CRM, 2011,” Adam Sarner et al., 25 July, 2011

How is GE using data visualization?

Data comes in streams, often in raw numbers.  In that state, most of the time they are too much for the human brain to comprehend.  GE has been creating data visualizations for years for other companies, but when they turned their technology into their own company, they found an abundant amount of possibilities.  They started off by measuring the power production of the production of their power turbines and their productivity over a two week period.

According to Fast Company, by gathering the data from their machine and then putting it into a 3D info-graphic, they were able to compare and monitor the productivity of their machines. Capabilities like this would allow them to monitor the products long term, possibly even helping them realize when a breakdown was imminent, and being proactive and fixing the machine ahead of time instead of being reactive to a broken machine.

Market research is much the same. So much data is collected with new technology. What's the best way for all of it to be used? One way is visualization, picturing the data collected by respondents to show to pick up on unknown trends that could be emerging in the market place.

This April at The Market Research Technology Event, Paul A. Navrátil, Ph.D.,  the Manager of Visualization Software, Texas Advanced Computing Center will be presenting "Sailing the Data Deluge — Advanced Computing for Information Visualization and Analysis."  In his presentation, he will be looking at how the Texas Advanced Computing Center is doing just what GE is - monitoring the patterns produced by data from epidemics to crop yielding.  For more information on this session and the rest of the event, download the brochure here.  And if you'd like to join us, register today mentioning code MRTECH12BLOG and receive a 15% discount off the standard rate!

What can data visualization do for market research?

Official Call for Presenters: The Market Research Event for Non-Research Leaders

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

The Institute for International Research (IIR) is currently seeking presenters for:

The Market Research Event …for Non-Research Leaders

November 12-14, 2012

Boca Raton Resort & Spa • Boca Raton, FL

We invite you to submit a proposal for a speaking opportunity directly to Amanda Powers, Conference Director (apowers@iirusa.com) by Thursday, February 23, 2012 (see details below).

About the Event
The Market Research Event …for Non Research Leaders prepares the “non-market research” leader to understand market research as a business driver. The goal of the event is to bring together USERS of research for a “meeting of the minds” to discuss and debate the current and future value proposition of research and learn how to recognize debate, argue and discuss the opportunities, challenges, benefits, risks and real world applications of customer driven insights in making business decisions.

This is the first event to be designed around real-world issues leaders are facing today when using insights as a basis for decision making and the ALTERNERNATIVES to research as well. Our goal is to bring together a diversity of speakers across function, industry with unique points of view– those who are for and those who disregard research because they subscribe to the philosophy that the customer doesn’t know what it wants.

We are seeking both researchers and non-research leaders. Only corporate/client-side speakers will be considered. If you are a consultant or a solution/technology provider, please see contact details below for sponsorship/exhibit opportunities. Speakers receive FREE admission to the conference.

The Format
This is not your typical conference format. The format will feature big name keynotes including former Apple chief evangelist Guy Kawasaki, Nobel Prize winner Daniel Kahnem and Jonah Sachs, Author of Winning the Story Wars, followed by two interactive formats – Fishbowls and Conversation Panels.

We are looking for the following types of submissions:

• • Fishbowl Speakers: We are looking for fishbowl contributors to participate on a fishbowl panel.
• • Conversation Leaders: We are looking for you to share a 20 minute case study and lead a 20 minute interactive discussion amongst the group.

Fishbowl Topics:

• • The Current and Future Value Proposition of Market Research
• • Intuition vs. Data: The Debate to be Consumer-Driven or Not
• • Methodology Assessment: Traditional vs. Emerging Methodologies
• • Knowing when and how to Challenge Research
• • Redesigning your relationship with vendors, suppliers and internal teams
• • Leveraging Research…You have a finding now what?

Conversation Leader Topics: You will be expected to spend 20 minutes sharing your story, followed by 20 minute interactive discussion.

Topics include but aren’t limited to:

• • Traditional Research Methodologies: Benefits & Limitations
• • Incorporating New Research Methods into the Mix
• • Do It Yourself Research
• • Creating New Data vs. Data Integration and Mining
• • Does the data already exist?
• • Examples of using specific research methods. Choose one: Ethnography, Online Research, User Experience Testing, Neuroscience, Gamification, Social Media Listening, Mobile Research, Tracking Studies
• • Measurement & ROI
• • Evaluating Vendors & Proposals
• • Writing an RFP

Sponsorship & Exhibit Opportunities:
If you are interested in sponsorship or exhibit opportunities please contact Jon Saxe, Senior Business Development Manager at jsaxe@iirusa.com or 646.895.7467.

Call for Presenters:
For consideration, please e-mail apowers@iirusa.com with the following information by Thursday, February 23, 2012:

• • Proposed speaker name(s), job title(s), and company name(s)
• • Which format you'd like to present
• • The main theme/topic you plan to address
• • A brief description about your point of view on the topic (3-4 sentences)
• • What the audience will gain or learn from your presentation (please list 3-5 deliverables)

All the best,

Amanda Powers
Program Director
Institute for International Research

What could Google do with a hardware music device?

Image Source: Memeburn

Google has had moderate success in their exploration into hardware, including Google TV and the Google Phone.  It's goal is to ultimately get into the market and collect user data on behaviors.  Fast Company reports that there is a prototype being developed at Google, and is most likely a device that will capitalize on the growing popularity of streaming music.  This device would be used in the home, which would lead to a goldmine of information on consumers data on their habits when it comes to listening to music.  Google is the company it is today because it has found has been able to collect user habits on platforms like YouTube, Google+, Googe Voice, among others, and turn that into revenue generated from targeted ads reaching the right audience.

At The Technology Driven Market Research Event, Google will be on hand to present Using Google for Consumer Insights.  They will examine how companies can personalize the insights Google collects.  If you'd like more information on the event taking place April 30-May 2 in Las Vegas, download the brochure here.  And if you register to join us and mention code MRTECH12BLOG, you'll receive 15% off the standard rate!

Do you see a possible streaming device from Google as a success?  Why or why not?

The Market Research Technology Event - Meet the 2012 Expert Speaker Faculty

In the spirit of our industry flagship, The Market Research Event, we proudly present the new and expanded: The Market Research TECHNOLOGY Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.

The Market Research TECHNOLOGY Event is uniting industry leaders with their big-brand counterparts as they share the ground-breaking tools and technologies being used to enable "in the moment" research to better understand consumer behavior. For more information about the program and the speakers below, download the brochure.

Big Name Keynotes:

• • Jane McGonigal, Author, Reality is Broken, and Gaming Guru
• • Stan Stanunathan, THE COCA-COLA COMPANY
• • Dan Ariely, DUKE UNIVERSITY
• • Christopher Frank, AMERICAN EXPRESS, Author, Drinking from the Firehose
• • Paul Mangone, OPENET, Co-Author, Drinking from the Firehose
• • Tiffany Shlain, WEBBY AWARDS
• • Paul Navratil, TEXAS ADVANCED COMPUTING CENTER
• • Dr. A.K. Pradeep, NEUROFOCUS INC, Author, The Buying Brain
• • Michael Tchong, Author, Social Engagement Marketing
• Cross-Industry Market Research Leaders:
• • Shubber Ali, Innovation Lead, ACCENTURE MANAGEMENT CONSULTING
• • Tom Anderson, CEO, ANDERSON ANALYTICS
• • Jeffrey Boorjian, Vice President - Marketing, CAESARS ENTERTAINMENT
• • Stephen Cribbett, Co-Founder & CEO, DUB STUDIOS
• • Phil Davis, GM of Sales & Marketing Services, RAPLEAF
• • Arjun Dev Arora, CEO & Founder, RETARGETER
• • Kate Ertmann, Owner, ANIMATION DYNAMICS, INC
• • Peter Fader, Professor, Marketing, Co-Director, WHARTON CUSTOMER ANALYTICS, INITIATVE, WHARTON, UNIVERSITY OF PENNSLYVANIA

Cross Industry Market Research Leaders

• • Denise Fletcher, Vice President, Innovation, HEALTHCARE PAYER & INSURANCE ACS, A XEROX COMPANY
• • David Ginsberg, Director, Insights & Market Research, INTEL
• • Marc Harwitz, Director, Market Research, AMERICAN CANCER SOCIETY
• • Garth Holsinger, Vice President, Sales & Business Development, KLOUT
• • Gwen Smith Ismael, Senior Vice President, Insights & Innovation, DECISION ANALYST
• • Sterling Jackson, Research Manager, America's Shopper Insights, HEWLETT PACKARD (HP)
• • Christopher Jones, Senior Manager, Player Insights, ZYNGA
• • John Kearon, Chief Juicer, BRAINJUICER
• • Kevin Lonnie, President, KL COMMUNICATIONS
• • Mari Luangrath, Head Cupcakeologist, FOILED INC.
• • Bill MacElroy, Chairman, SOCRATIC TECHNOLOGIES
• • Tiffany McNeil, Manager, Strategy & Insights, DELMONTE FOODS
• • Leonard Murphy, CEO, BRANDSCAN 360, LLC
• • James Newswanger, Senior Research Manager, Corporate Workplace Analytics, IBM
• • Sheila Normile, Principle Researcher, FACEBOOK
• • Amy O'Connor, Senior Director, Analytics, NOKIA
• • Sucharita Otta, Senior Consultant, Customer Analytics, AMERICAN CANCER SOCIETY
• • Olga Patel, Senior Manager, Open Innovation, MATTEL
• • Monica Plaza, Business Development Manager, GOOGLE
• • Claudio Scapsis, Chief Georilla Officer, GEORILLAS LOCATION BASED MARKETING
• • Ben Smithee, CEO, SPYCH MARKET ANALYTICS
• • John Snowden, Filmmaker, SNOWDEN FILMS
• • Philip Swisher, Senior Vice President & Head of Innovation, BROWN BROTHERS HARRIMAN
• • John Williamson, Founder & CEO, QUALVU

It's an exciting time to be a researcher as these technologies open the door to a whole new world of research opportunity.  It will take place April 30-May 2, 2012, in Las Vegas, NV.  Register today for a peek into the future of the industry! As a reader of this blog when your register to join us today and mention code MRTECH12BLOG, you'll save 15% off the standard rate!  If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com or visit the webpage.

Borderless Access Panels expands to Indonesia and Turkey

Borderless Access Panels has announced the launch of its new panels in two markets of Indonesia and Turkey. With already established panels in Brazil, Russia, India, China, Mexico, South Africa and Argentina; these two markets further strengthen its vision as the emerging market specialist.

Ruchika Gupta, President at Borderless Access Panels says, “Our vision to be the one stop survey partner for all emerging markets has been reinforced altogether with these 2 additions. Coming soon will be Taiwan, helping us put our foot firmer in the growing markets map. We look forward to helping our clients with their research and survey needs in the emerging markets.”

Global investors are catching on to the fast growing economy of Indonesia. It is no wonder that businesses are clamouring to create a presence in Indonesia to service these new set of consumers. Turkey eager to join the European Union is pushing economic reforms. The nation also boasts of a younger workforce than most of neighbouring Eastern Europe.

With such strong market forces behind the economy and beneficial changes reflected in both Indonesia and Turkey, Borderless Access Panels believes it is in the right place at the right time to answer questions that marketers most often ask, ‘Who will buy what and what will sell here?’.

Borderless Access Panels is a sponsor of The Market Research Event.  TMRE will be taking plaec November 12-14, 2012, in Boca Raton, Florida.  We're currently accepting submissions for presentations.  For more in the event, visit the webpage.

About Borderless Access:
Borderless Access is the Emerging Market online research specialist with extensive experience in building and maintaining panels across geographies and cultures. Having proprietary panels in Brazil, Russia, India, China (BRIC) plus other emerging markets like Mexico, South Africa and Argentina allows it to reach significant share of global population. Its global partnerships enable clients to reach over 100 million consumers across 65 countries.


Borderless Access is the only online panel company within the emerging markets to be listed as preferred vendor for several Honomichl research companies and Fortune list companies.
Know more at: www.borderlessaccess.com

What can gameification do for market research?

Gameification is a strong ally for many industries, and one industry poised to benefit is market research.  In a recent interview with Rajat Paharia, of Bunchball at Research., he examines what it can do for the industry - not just enhance the experience users have while participating in market research, but possibly enhancing the sense of loyalty the participants have towards the brand presenting the options for research.

Accordign to Paharia, "When done correctly, gamification creates a stronger sense of loyalty with the brand, agency or company providing the application. Reward and prize-based incentives work, but if they aren’t automated and part of a system that someone can regularly return to, they won’t keep people engaged. In addition, if these achievements aren’t visible to the rest of the community, they might not be as compelling."

At The Market Research Technology Event, Jane McGonigal, Institute For The Future, will be on hand to present the keynote speech, "How Games can Empower you to GET Data" which will examine directly how market research could harness this powerful tool. For more information on Jane's speech and the rest of the program, download the brochure here.  And, as a reader of this blog, when you register to join us April 30-May 2, 2012, in Las Vegas, and mention code MRTECH12BLOG to save 15% off the standard rate!

What do you think about gameification for market research?  What benefits could it have for the industry?

QuestBack Expands Global Presence with New North American Headquarters

Leading European provider of Enterprise Feedback Management pursues growth opportunity in North America

Oslo, Norway – January 31, 2012 – QuestBack, a global leader in enterprise feedback management (EFM), customer experience management and social CRM solutions, today announced the opening of its North American headquarters. QuestBack is Europe's foremost supplier of feedback management solutions and is recognized by Forrester as a leader among market-insights-focused EFM vendors. As part of the company’s North American expansion strategy, the Bridgeport, Connecticut office will be the foundation for rapid growth across the region and help support the company’s more than 5,000 international customers.

“QuestBack has experienced extraordinary international growth, particularly as a growing number of companies search for ways to leverage feedback from customers and employees through social channels,” said Ivar Kroghrud,
chief executive officer. “We see a great opportunity for growth in North America and have already experienced demand from businesses across all sectors – from consumer goods to financial services – to help foster current relationships and reach new audiences. Our North American headquarters will enable us to capitalize on this demand and work even more closely with our current customer base.”

With more than 16 years of global management expertise in the market research industry, Suresh Subbiah, president of North American operations, is driving QuestBack’s market penetration in the region. As part of the expansion, Suresh plans to double QuestBack’s North American revenues in the next year. To help support this growth, the company is focused on building out its sales and marketing talent in the U.S. with experienced market research veterans. Recent hires include Jill Ransome as the head of U.S. Marketing and Todd F. White, Eric Bell and Gigi Hayden have joined QuestBack as directors of Insight Solutions.

Founded in 2000, QuestBack quickly established itself as one of the leading global EFM providers. To help clients improve business insight through social media channels, the company recently acquired social CRM provider Globalpark and launched QuestBack Social Connect. Additionally, QuestBack's web-based services for relationship development helps companies to improve their performance, enhance satisfaction amongst employees and customers, as well as heighten market expertise.


QuestBack is opening its official North American headquarters at 1000 Lafayette Blvd. in Bridgeport, CT. For more information please visit: http://www.questback.net/.

About QuestBack
QuestBack Group is Europe's leading Enterprise Feedback Management and one of the world's Top 5 vendors. QuestBack provides online survey solutions, panel solutions and social CRM solutions - web-based services for relationship development through the collection, analysis, and follow-up of business critical information. QuestBack's clients achieve better financial performance through increasing the satisfaction and loyalty among their customers and employees. QuestBack was founded in 2000 and has achieved double-digit growth ever since. The Company is headquartered in Oslo, Norway with subsidiaries in seven countries and offices in a total of 17 countries, and serves over 5,000 customers across all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.

** ** **
The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011, Forrester Research, Inc., September 27, 2011

Media Contact:
Cassie Smith
LEWIS PR
Phone: 617-226-8840
Email: QuestBack@lewispr.com

Prediction from The Market Research Technology Event Keynote

"The market research industry will not exist in its current form by 2020. Even by 2013, significant, clear signs of evolution will appear...

•             One or two new players will emerge and become a big industry force by the end of the decade

•             Technology will dramatically shape the way the insights industry evolves

•             Big search engines and social media companies - with access to millions of individual insights - will become strong insights industry players

•             There will be increased emphasis on on technology-enabled observation and listening type research

•             There will be a dramatic increase in the use of Smartphones

•             Big Data Analytics - led by consultants and IT giants - will amp up the pressure on traditional full-service industries

•             As representative samples become impossible, MR will abandon that idea for most research studies"

- Stan Sthanunathan, VP-Marketing Strategy & Insights, Coca-Cola Co. (Atlanta, GA)

From market research to business intelligence, the tools available are growing exponentially, the knowledge available is astounding, the game is changing, and therefore, so are we. We proudly present the new and expanded: Market Research Technology Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.

Keynote Spotlight

Join Stan at The Market Research Technology Event as he keynotes on "Technology...Embrace it or Get Left Behind!"

Rapidly changing technology is impacting the world of insights in a big way. It is going to fundamentally change the way insights are generated. Shift of mind-set, upgradation of skill sets and willingness to adapt are becoming existential imperatives. This presentation will provide an overview of some of the technologies that will shape the future of the insights industry. It will also articulate crucial success factors for not only surviving but thriving in this new world order. Understand how we need to change, how we change, and understand what new skills are required to survive and thrive in this rapidly changing world of insights.

Download the brochure for more information on Stan's session and the complete Market Research Technology Event program.

The Market Research Technology Event will deliver marketplace intelligence, from social media to mobile, to CRM, research innovation, text analytics and data mining. It's a holistic synthesis of intelligence, insights and implications. Join us in this new technological wonderland.

If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com or visit the webpage here.

Cheers,

The Market Research Technology Event Team

The TMRE Online Network:

Twitter: http://www.twitter.com/tmre

Facebook: http://www.facebook.com/marketresearchevent

CALL FOR PRESENTERS: The Market Research Event 2012

CALL FOR PRESENTERS: The Market Research Event 2012
November 12-14, 2012 * Boca Raton, Florida
Email kschram@iirusa.com by Friday, February 3, 2012.

** ** **
NOTE: Presenters are accepted on a rolling basis so early submissions are encouraged.

About TMRE
The Market Research Event (www.themarketresearchevent.com) is all about the business value of market research. With more than 140 sessions and 175 speakers, it is by far the most comprehensive market research conference in the world. Multiple tracks and symposia allow participants to truly customize their experience based on their unique learning goals.

Presenter Qualifications
TMRE is seeking client side executives to join the speaker faculty. Speakers can come from any department within the organization. Content must be original and not have already been presented at this or any other industry conference. Note: ONLY client-side submissions will be reviewed. If you are a market research firm, vendor, or consultant, please see below.

The Audience
In 2011, TMRE drew more than 1000 participants with more than 60% representing client side companies from all major industries including: CPG, Media & Entertainment, Finance & Insurance, Travel & Tourism, Durable Goods, Pharmaceutical & Healthcare, Retail, Energy & Utilities, Telecommunications, Technology, & Automotive and more.

Attendees have backgrounds in market research, consumer insights, marketing, intelligence, brand insights, marketing analytics, R&D, product development, innovation, customer experience, strategic planning, shopper insights and advertising among other related areas.

Suggested Topic Areas

1. 1. Social Media & Communities
2. 2. Shopper Insights
3. 3. Consumer Trends
4. 4. Segmentation
5. 5. Biometrics & Neuroscience
6. 6. Ad & Media Research
7. 7. MR Leadership & Strategy
8. 8. Market & Brand Insights
9. 9. Insight Driven Innovation & Product Development
10. 10. Business to Business Research
11. 11. Data Analytics
12. 12. Innovation in Tools & Techniques
13. 13. Strategic Global Expansion
14. 14. BRIC
15. 15. ROI & Measurement
16. 16. Activating Insights
17. 17. Big Data
18. 18. Mobile & Technology

We are also happy to consider topics not listed here that you feel would add value and be appropriate for the audience.

Submission Guidelines
Those who wish to be considered for the TMRE speaker faculty should send the following via email to Kelly Schram, Conference Director at kschram@iirusa.com no later than Friday, February 3, 2012:

1. 1. Benefit oriented title of session
2. 2. Summary of session (no more than 150 words)
3. 3. What is NEW about the presentation
4. 4. Full contact details for speaker including name, title, company, email, phone and mail

If your submission is selected, portions of your summary will be used to promote your participation. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board prior to the event.

Past Speakers Include:

Stan Sthanunathan, Vice President, Marketing Strategy & Insights, The Coca-Cola Company, Paulette Kish, Strategic Insights Officer, Mars Petcare, Julia Oswald, Vp, Strategy & Insights, Domino’s Pizza, John Wright, Director, Consumer Insights, Safeway, Renee Pezzi, SVP, Research, Citizen’s Bank, Mike Greco, EVP of Strategic Insights, A&E, Bill Hoffman, SVP, Consumer Insights Best Buy, Susan Wagner, VP, Global Strategic Insights, Johnson & Johnson, Stan Turek, VP Customer Strategy & Shopper Insights, PepsiCo, Dan Zigmond, Technical Lead & Manager, Ad Quality & Pricing Group, Google TV, Joel Aach, VP Consumer Insights, Darden Restaurants, Barry Blyn, VP, Consumer Insights, ESPN

Benefits to speakers
Each speaker receives the following:

1. 1. Free pass to the event including access to all pre-conference symposia and workshops
2. 2. Continental breakfast and lunch
3. 3. Admittance to exclusive networking activities
4. 4. Unique discount code entitling anyone who uses it to 20% off the standard conference rate

Special notices to market research firms, vendors and solutions providers
This call is limited to client side presenters. If you are a vendor, consultant, solution provider, or technology provider and would like to speak at TMRE, please contact Jon Saxe at jsaxe@iirusa.com or 646-895-7467 or Sarene Yablonsky at syablonsky@iirusa.com or 646-895-7474.

Lock in the Lowest Rates to Attend The Audience Measurement Event Today

Have you heard the news? The producers of The Market Research Event and Shopper Insights in Action are bringing you The Audience Measurement Event, an event focused on understanding and translating consumer media consumption.

For 2012, we invited the most visionary thinkers and future forward industry pioneers to share real world case studies and new, never before seen content.

Joining us as a keynote is world-renowned cognitive scientist, Deb Roy, CEO of Bluefin Labs, a tenured member of the MIT faculty and director of the Cognitive Machines Group at the MIT Media Lab. In his recent Harvard Business Review Blog post, Roy shares insight on the implications of social engagement to mass media. At the event Deb Roy will share what this means for brands. (Mass Media's New Engagement Measures)

Keynote Spotlight: Closing the Gap Between Social Media & Mass Communication -

People have always talked about what they watch on television - be it sitcoms, sports or commercials. The emergence of social media platforms now makes it possible for people to voice those opinions publicly, frequently, in real-time and on a scale previously unheard of. Bluefin Labs' innovative technology links social media comments directly to their televised source, enabling networks, brands and advertisers to gain deep insight into how audiences are responding.
• The benefits of understanding how audiences react to TV
• Eye-popping visualization of the social response to mass media
• Actionable insights for optimizing programming, ad planning and creative decisions


It's finally the event your industry has been asking for - 100% real world, new perspectives and practical in every way. Download the conference brochure for full details.

If you're passionate about what's happening now and what's next, join us. Save $400 when you register today. Mention your exclusive Code: AMBLOG. Register here.