Where do you get your market research information online?

A recent discussion question in The Market Research Event LinkedIn Group asked over 2,000 market research professionals where they get their market research information online.

Here are just a few of our group's Market Research Resources:
Quirk's http://quirks.com/
Market Research Bulletin http://marketresearchbulletin.com/
Alltop http://alltop.com/
Trend Watching http://trendwatching.com/
Research Live Newsletter from www.ResearchMagazine.com
12 Manage - http://12manage.com/
McKinsey & Company - http://www.mckinsey.com/
Accenture - http://www.accenture.com/
Corporate Executive Board - http://www.executiveboard.com/ *Membership required
Retail Forward - http://www.retailforward.com/
Market Research Mashup - http://mashup.anniktechnology.com/
The Market Research Industry Online (UK) http://mrweb.com/
The Market Research Event - http://themarketresearchevent.blogspot.com
Marketing Power http://www.marketingpower.com/
The Advertising Research Foundation http://thearf.org/
AMA - Oregon Chapter http://ama-pdx.org/
Market Research Global Alliance http://www.mrgasn.com/
#MRX on Twitter http://search.twitter.com/search?q=%23MRX
Romanian National Institute of Statistics http://www.insse.ro
Researchers (Romanian) http://www.researchers.ro/

Click here to visit the complete list, and to add your own market research resources, join our The Market Research Event LinkedIn Group!

Corporate Culture at Netflix

How does your work culture affect the success and aid the growth of the employees in your company? I recently came across this presentation. Do you think that having a corporate culture like this one? We've seen NetFlix continually innovate and change the way we watch movies in our home. How much of an effect do you think the culture has on the success of a company?

Culture

View more presentations from Reed Hastings.

A Look Back at TMRE 2009: How Consumer & Market Insights Steers Company Strategy & Innovation

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we'll be recapping one session from The Market Research Event 2009.

Keynote Session – How Consumer & Market Insights Steers Company Strategy & Innovation

Presenter: Joan Lewis, Global Consumer & Market Knowledge Officer, The Proctor & Gamble Company

Lewis starts off her presentation by mentioning that P&G has done a lot of work on trying to get natural ingredients products on shelves. P&G has spent a lot of time to figure out what products would be beneficial for consumers and what really matters to them in different countries. Because of this P&G has created products such as the natural ingredients in dog and cat food which has saved many animals with enzyme problems just to name one.

P&G doesn’t always get it right all the time because some products fail. P&G is able to innovate through their Global Growth Strategy:

“Touching and Improving More Consumers’ Live in More Parts of the World…More Completely”

Consumer and market knowledge helps drive company strategy, innovation, and competitive advantage. This has sparked P&G to hold over 15,000 research studies per year and spends over $350 million each year on consumer research. P&G also spends a lot of time connecting with consumers across 80 countries and has about 5 million consumers with whom they do resaerch.

Joan Lewis gives us an example of a case study with Pampers and UNICEF. Moms and dads want to help infants around the world but feel like they are helpless. Realizing this, Pampers launched the “1 pack = 1 vaccine” campaign where tetanus vaccines are giving to underprivileged children around the world. The purpose of the campaign is to eradicate the disease by 2015.

The 2nd case study is about Olay Pro-X. A pretty large contingent of women are interested in skincare, they are interested to spend money and time on research, and are interested in products that actually work. P&G was faced with the challenge of make it shine in order to convey their benefits of working better than $350 priced prescription medications. The packaging of Pro-X and the work done before the product hit shelves added to its credibility at $40-$50 an item. Even though there was skepticism of the product, it has been the largest launch in Olay history. Olay was able to provide consumers with a product that is valuable to them.

The 3rd case study is about Secret Clinical Strength. There was a small group of women who struggled with heavy sweating and a team listened to their problems. These women had a need that P&G could help improve on and deliver a valuable product to them. P&G had the challenge of creating a great quality product and delivering messaging to reach this target. The product has won many product awards and has received many accolades which have made it a huge success in store shelves.

Joan Lewis closes with a quote from P&G CEO, "Our Purpose inspires us. Our Values Unite us. And all our innovation capabilities and culutre focus us on making small but meaningful differences every day..for the consumers who have ALWAYS been P&G's boss and our inspiration."

TiVo sets to capture tv viewing time

The New York Post recently looked at how TiVo is setting out to fully capture how the US public spends their time consuming television programs and other mediums. Using their settop boxes, they will monitor the amount of time tv viewers spend watching television, recorded programs, and other options available through the service such as YouTube and NetFlix. This puts them in high, direct competition with Neilson, who has traditionally tracked television viewership.

How do you think this will affect the industry. Do you believe that marketers will benefit from knowing the exact viewing habits of their set top box owners?

TMRE Poll Results: Do you think the market research industry is poised to attract the top minds entering the workforce?

The second TMRE Poll closed this week, and you answered the question: Do you think the market research industry is poised to attract the top minds entering the workforce?

And the results are:

Complimentary Webinar: CCOs Reveal Their Secret Killer Customer Strategies for Long-Term Profitability

Companies often sacrifice customers on the altar of short-term revenue and profit. Yet in competitive situations where your company’s advantages in product and price are not clearly evident, customer satisfaction and loyalty become the ultimate differentiators that give you the winning edge.

So how do you ensure customers remain the most valuable asset, carefully nurtured and developed for long-term profits? A growing number of companies are appointing a Chief Customer Officer (CCO) as a catalyst in becoming truly customer-centric to significantly improve revenue, profit, and competitive advantage.

Date: September 16, 2010
Time: 2-3PM EST

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/593492816

The speaker, Curtis N. Bingham, is the leading authority on CCOs, having worked with more than 70 CCOs over the last decade. Curtis shares some of the most profound strategies and tactics that these elite CCOs have used to attract, retain and grow profitable, long-term customer relationships also create a powerful competitive advantage for their organizations.

Lessons shared include:

• Winning executive support for loyalty initiatives
• Creating an unstoppable customer culture—so you aren’t the only customer advocate
• Letting data tell you which customers to keep happy, and which ones to let go
• Giving more to customers counter intuitively generates MORE revenue

Learn directly from experienced CCOs how you can drive both near- and long-term revenue -- without sacrificing customer loyalty. This is hands-on customer-centric insight you cannot gain anywhere else. Each of these lessons is of profound value and is responsible for millions of dollars in profits at some of the world’s leading companies.

About the speaker:
Curtis N. Bingham is widely recognized as the authority on Chief Customer Officers, and was the first to promote the CCO role as catalyst for customer centricity. Curtis is the Founder & Executive Director of the Chief Customer Officer Council™, the first peer-led advisory group for CCOs.

During the last decade Curtis has worked with more than 60 CCOs, and with the help of CCO Council members, he has created the “CCO Roadmap,” a groundbreaking work containing more than 100 prioritized, critical strategies essential for the success of customer-centric initiatives.

Curtis is a sought-after speaker and the author of the forthcoming book, “The Authoritative Guide to Customer Strategy: Lessons Learned from Renowned Chief Customer Officers,” which describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit, and loyalty.

What to do when your market shifts

Movie marketing is facing a shake up. Reuters recently wrote an article about how time-shifting in television watching has caused movie marketers to re-evaluate when and how they are marketing their movies. What can movie marketers do to still reach their audience? Georg Szalai believes marketing on television can still work for movie marketers if they adjust the commercial running cycle, possibly running the commercials on television earlier in the product marketing life cycle. He also notes that a grass roots marketing campaign via digital sources may also be a great alternative. Through YouTube, Facebook, Mobile Apps and other mediums, it is actually less money per person for those who attend the movies.

Have you encountered a situation where your market has shifted? Did you find a new medium to reach them or did you shift with them?

A Look Back at TMRE 2009: Don't Forget to Visit the Booths at TMRE 2009

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we'll be recapping one session from The Market Research Event 2009.

Don't Forget to Visit the Booths at TMRE 2009

There's a lot going on in addition to the many workshop presentations at TMRE 2009.

Several exhibitors are showing their stuff in between sessions and during the cocktail reception coming up this afternoon.

Here are just a few of the "tried and true" exhibitors. Make sure you stop by and check out their booths--many are offering an opportunity for goodies in exchange for your business card!

And here's a glimpse of a few of those taking advantage of networking opportunities while you're here.

April Bell

Meet How We Decide Author, Jonah Lehrer Live at The Market Research Event !

Register by August 20 & Mention code JL10TMREBLOG and Receive a Complimentary Copy of Jonah PLUS join in and lock in our $400 early bird discount off the standard rate.

Join Jonah Lehrer, Author of How We Decide: The New Science of Decision Making at The Market Research Event for his much anticipated Keynote Presentation: The New Science of Decision Making.

Jonah will answer two questions of paramount importance to market research:

• How does the human mind make decisions?
• And how can you make those decisions better?

He will share you how leaders are taking advantage of new discoveries in neuroscience to make better television shows, win more football games, improve military intelligence -- the list is endless. (On the flip side: how did defects in our decision-making apparatus lead to, among other things, the current financial crisis, costly wars, and how can we overcome these inherent flaws in our brain?)

Visit the bookstore immediately following his session you can have your copy of Jonah’s bestselling book, How We Decide signed during a rare book signing opportunity.



The Market Research Event
November 8-10, 2010
Hilton San Diego - Bayfront
San Diego, CA

Event: http://bit.ly/TMRE_2010
Brochure: http://bit.ly/TMRE_Brochure10
Register today and save: http://bit.ly/TMRE_SAVE

In addition to Jonah Lehrer, you will hear from 125+ leading market researchers, authors and academics, including: Dan Heath, Co-Author of Switch, Chris Anderson, Author of Free: The Future of a Radical Price & Author of The Long Tail, Richard Thaler, Author of Nudge, Michael Tchong, Founder, Ubercool & world renowned Trendhunter, and VPs from: Johnson & Johnson, Best Buy, Charles Schwab & Company, ESPN, PepsiCo, Darden Restaurants, White Castle, QVC, Campbell Soup Company, Avis Budget Group, IFC/Sundance Channel, Pershing LLC, NBC Universal, and more.

Download the brochure to see all the hot topics they will be addressing.
http://bit.ly/TMRE_Brochure10

Special Announcement! Future Market Research Leaders Education Series has partnered with faculty from the University of Notre Dame to bring you a co-located event for your Junior Team Members. Save 20% when your company attends both events!

For more information or download the brochure or visit - http://bit.ly/MRLeaders_2010

TMRE Poll Results:Do you think the market research industry as a whole has embraced social media as a legitimate means to gain consumer insight?

The first TMRE Poll closed last week, and you answered the question: Do you think the market research industry as a whole has embraced social media as a legitimate means to gain consumer insight?

And the results are:

A Look Back at TMRE 2009:Managing Knowledge:Cohabitation: Rethinking the Client/ Consultant Relationship

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we'll be recapping one session from The Market Research Event 2009.

Cohabitation: Rethinking the Client/ Consultant Relationship

Presenters:
Tina Brogdon, Psyma International
Laura Bernier, Kraft Foods

When working with a client and a vendor, it’s important to understand roles. Client brings a deep, rich understanding of the brand. The supplier helps keep the project objected throughout the whole process. A partner helps to keep things on an organized timetable. The vendor needs to dig deep and figure out what has to come out from the research.

Laura was in charge of conducting the ethnography and so she was responsible in choosing a team. There were participants with a wide role of functions. The team was divided by market and industry so that they would have a clearer understanding on the research. Having a cross-functional team was vital in collecting the right information.

When the field work happens, make sure to debrief after each session. The reason behind this is to hear the stories because everyone has a different role in the process. Igniting the spark with teams is crucial because at times they can be working for 12 hours so snacks will be important in keeping staff motivated.

Cons

- The vendor needs to learn the history & business in a short period of time
- Tight timelines
- Communicating across a large team can be difficult and time consuming
- Senior management is involved
- Objectives and consumer targets cannot change during research
- Projects can be long

Usually clients fall in the trap that we are the consumers, but we are not. Make sure to remove these biases.

Here’s a brief clip from the presentation below.

Build Your Bridge to a Successful Career in Market Research with Future Market Research Leaders

The Future Market Research Leaders Education Series, brought to you by The Market Research Event and faculty from the University of Notre Dame, will arm you with the tools you need to excel in the field of market research. This two day course provides a comprehensive introduction to the fundamentals of market research and how they are best utilized across best-in-class corporations. It is co-located with The Market Research Event this coming November 7-9, 2010, in San Diego, California.

Some of the sessions you can attend led by heads of research from some of today's top companies:

• Successful Research Requires a Problem with Capital One
• Creating a Research mindset within an Organization with Frito Lay
• Organizing a Research Function with Plantronics
• Analyzing, Interpreting, and Presenting Research Results with The Coca-Cola Company
• Working with Internal End Users with YRC Worldwide

For more information on our The Future Market Research Leaders Education Series, visit our webpage.

The iPad promotes market research participation

The USA Today recently looked at how the iPad is helping market research firms collect more information. The Olinger Group, who collects survey responses in malls, has begun to see people ask to participate in market research polls due to the new technology they are using. While there are a few downfalls, such as heat damage and potential crashes, benefits such as immediate information collection and analysis and willingness of participation by subjects make the downfalls null.

Has your company switched to collecting survey results via iPad? Would you consider doing it? Do you believe that the financial cost of the iPad is paid for via the amount of surveys that can be collected?

Image: The USA Today

Manhattan's new Target caters to all customers

In a recent article at the New York Times, they look at how the first Target in Manhattan caters to it's diverse clientele in the beauty department. While Target specializes in providing designer makeup at stores at low prices, this is the first time the store has ventured on to Manhattan island in New York City. Catherine Saint Louis shares her experience at the new store, giving those in Manhattan a new place to shop to meet their needs. Boots No. 7 is from the UK, but Targets are the only place to buy them in the United States. In listening to their customers, they are stocking CoverGirl Queen (as in Latifah) and Iman Cosmetics.

How important is it to do market research in an area before you open a store? Listening to your customers is key to success. What are some other examples of national chains catering their selections of products to their new stores in new areas?

A Look Back at TMRE 2009:Managing Knowledge: Maximizing Returns

The Market Research Event 2010 is taking place this November 8-10, 2010 in San Diego, California. Every Friday leading up to the event, we'll be recapping one session from The Market Research Event 2009.

TMRE Session – Managing Knowledge: Maximizing Returns

Presenters:
Luke Allen, MD, Nunwood
Katrina Rochowski, Orange

Luke Allen began by explaining that there are 4 key pillars in insights systems


- Creation of the knowledge
- Identify what is relevant to you when making key decisions
- Distribution
- Measurement

Katrina then explained that 3 different areas feed into insights which are: competitive intelligence, research teams, and strategic insights. They used the agreed approach which included:

- Getting signoff to see if certains things were ok to do from a business standpoint
- Getting technical signoff with IT to make sure that requirements fit with IT roadmaps and infrastructure
- Ensuring the final solution will actually work

The first phase was to figure out requirements of what was needed which included content, IT specifications, and website usability to name a few. The 2nd phase was implementation, which meant developing software to map out the requirements needed. The 3rd and last phase was the launch, which made sure everyone was able to use it easily and maximized exposure.

TMRE Poll: Do you think the market research industry as a whole has embraced social media as a legitimate means to gain consumer insight?

We want to hear your opinion on! Vote in this week's TMRE Poll:

Who can you meet at The Market Research Event?

With over 100 sessions and more than 125 expert speakers, The Market Research Event is comparable to the experience of 6 conferences in just one trip. It's not enough for researchers to just come to the table, they are expected to deliver value. Client, customer and stakeholder expectations are rising. Respond to your call of duty at The Market Research Event. With uncertainty still lingering, leaders are looking to research and insights to help companies usher in a new age of transparency, authenticity and profitability.

Who has registered to attend The Market Research Event 2010?

3M, Adobe Systems, Ally Financial, Altria, American Express Business Travel, American Water, Ameriprise Financial, ANZ National Bank, Applica/Russell Hobbs, ARC, BBC Global News, Bel Brands USA, Best Buy, Bush Brothers & Company, Cablevision Systems Corporation, Cambiar, Campbell Soup Company, CareCredit A GE Money Company, Charles Schwab & Company, Church & Dwight, Ciba Vision Corp, Clorox, Cuna Mutual, CVS Caremark, Darden Restaurants, Dell, Dole Fresh Vegetables, E&J Gallo, eBay, ESPN, Facebook, Frank Magid Associates, General Electric, Georgia Pacific, Google TV, Grupo Cuauhtemoc Moctezma, Guardian Life, H&R Block, Hamilton Beach, Hartz Mountain Corporation, Hershey Company, Hilton Hotels Corporation, HJ Heinz, Horace Mann Companies, Hyundai Motor America, IBM, Ingersoll Rand, Intel, Intuit, Irving Oil Corp, JD Power & Associates, Johnson & Johnson, JPMorgan Chase, Kao Brands, Kimberly Clark Corporation, Kraft Foods, Lincoln Financial Group, Lockerz, Luxottica Retail NA, Master Card Advisors, McCormick & Company Inc, MetLife Auto & Health, Microsoft, NBC Universal, Nestle USA, Netflix Inc, Omnicell, PBS Sprout, PepsiCo, Pershing LLC a BNY Mellon Company, Pfizer, Pharmavite, Procter & Gamble, Provide Commerce, Publix Super Markets Inc, QVC, Recreational Equipment, Inc. (REI), Rich Products Corporation, Robert Bosch Tool Corporation, Roche Diagnostics Corporation, Rubbermaid Consumer Products, Saatchi & Saatchi Wellness, Sam's Club, Sargento Foods Inc, Schoolcraft College, Scott's Miracle Grow, Seagate Technology, Shutterfly.com, Solar Winds, Sony Electronics, Southwest Airlines, Starbucks Coffee Company, Strottman International, Taco Bell, Target, TDS Telecom, Techneos Systems Inc, Texas Instruments Inc, The Coca Cola Company, The Sound Europe, The Sound NYC, TiVo, Toyota Motor Sales, Travel Channel, ubercool, Universal Studios, Walt Disney Parks and Resorts, Warner Bros Studios, WD 40, Windsor Foods, Wizards of the Coast, Wm Wrigley Jr. Company, and many more!

For more information on TMRE and the sessions you will hear at the event, visit our webpage.

The Research Insider: Kelley Styring

The Market Research Event's Conference Director Krista Vazquez is teaming up with some of the speakers from TMRE. This week, we are featuring the podcast we recorded with Kelley Styring, where she talks about what drew her to market research, where the industry is heading, and even why some reseachers feel they aren't having enough impact in their organizations.

Visit The Research Insider to download the podcast and read the transcript!

Web Seminar:Linking VOC to the Bottom Line Strategies for Uncovering Researchers' Holy Grail

Date: Thursday, August 5th, 2010
Time: 2:00PM - 3:00 PM EDT

Register here: https://www1.gotomeeting.com/register/158148440
Mention Priority code: MWS0034Blog

About the web seminar:
In Maritz Research's 2010 Voice of the Customer Challenges and Practices Study, client-side researchers indicated their biggest challenges were linking survey measures to financial/business results and linking VOC information to internal business processes and metrics. Our own clients have told us that the ability to link survey research information to other business information is the "Holy Grail" within their companies.

As a leader in Customer Experience Measurement, Maritz Research is proud to present Keith Chrzan, Vice President, Marketing Sciences, who will discuss our unique perspective regarding the formal, statistical process that enables us to connect various types of data sources to others. Keith will discuss the varying levels of linkage sophistication, the obstacles that face marketers wishing to perform linkage, and the experience we've gained with a large number of linkage engagements. Researchers, operations leaders and those charged with performance improvement in their company's channels will find this discussion an essential primer before attempting to connect the Voice of their Customers to other business data.

We look forward to your attendance. Don't miss it!


Featured Speaker:
Keith Chrzan, VP of Marketing Sciences, Maritz Research

This web seminar is presented to you by: