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Over the next few weeks, in preparation for the Measure Up Marketing conference we'll be highlighting conversations focusing on marketing measurement best practices. Our first speaker is Alicia Rankin, Head of Research and Fan Insights, NFL.
Listen to the conversation:Discover Simple, Private Sharing at Drop.io
Market research firm ORC reports that two-thirds of American households now have an HDTV. Geoff Duncan of DigitalTrends.com writes, if the numbers are accurate and the forecast bears out, that means that in 2013 about three out of four American households will have upgraded to HDTV—something that movie and television producers—as well as consumer electronics companies—will be delighted to hear.
“As movie studios, cable and satellite operators, and broadcast networks offer more and more high definition programming, consumers are responding by upgrading to high-definition televisions,” said ORC VP Manuel Flores, in a statement. “While purchase intention over the next 24 months looks promising, the economy remains a major hurdle to sustainable growth.”
What do you think about this rise in HDTV's among American households?
Learn more: Study Finds Two-Thirds of U.S. Homes Have HDTVs
The Wall Street Journal reports that Google, Apple, Best Buy and Volkswagen and more are looking to revamp their mobile advertising. Until now, mobile advertising mainly consisted of small banner ads tucked into the corner of a mobile Web page or text-message ads that often resembled spam. As a result, the mobile-advertising market remained relatively small, even as mobile phones proliferated.
Marketers are carefully watching the iPad, which can run software applications similar to iPhone apps, along with other new products, as they look to broaden their strategies beyond first-generation mobile ads, such as text-messages ad
Learn more: Giving Mobile Ads a Makeover
As we look at these changes with mobile advertising, what sort of predictions can you make on the success of these efforts?
Understand and maximize your customer lifetime value by knowing your customers better than anyone else, anticipating their needs and satisfying them first.
Knowing your customers inside and out is the key to innovation. These days, we're operating in a transparent "real time" world with abundant choice and increasing customer power. Identifying and focusing on core segments is critical. Understanding needs and behaviors and translating those insights into new business opportunities becomes the real foundation for achieving growth.
Are you ready to put 2009 to rest and focus on real growth in 2010?
Attend The Life Stage Marketing Summit
Exploring the intersection of life style and life stage marketing strategies allows you to deeply understand your customer segments beyond demographics. The key to achieving customer relevance means knowing your best customers even better so you can deliver on their current and future needs while identifying new high priority segments for new growth.
Event: http://bit.ly/509XjY
Brochure: http://bit.ly/6a0Lq0
Register Today: http://bit.ly/5zOvfP
Why Life Stage Marketing 2010 is a must attend:
· Learn from the best... Practitioner speakers share real life actionable case studies on Innovation, Trends, Segmentation, Market Research and Marketing and Loyalty-
· The IIR Motto: NO COMMERCIALISM from the platform
· Featured topics include: Behavioral Economics, Applying Key Information into Actionable Strategies, Anticipating the Future, Leveraging WOM, The Power of Experience Design, Driving Brand Relevance and Growth across Multiple Categories...
· Segments covered include: Millenials (Echo Boomers), Boomers, Gen X, Hispanic and Latin Americans
· NEW 360 Degree Trends Panel and Multiple Interactive Real Time Exercises
Delve Deeper...
· ALL Day Symposia Dedicated to Social Media & Technology
· ALL DAY Ethnographic Workshop: Using Ethnography as a Tool for Identifying Opportunities and Building Customer-Relevant Strategies at the Intersection of Lifestyle and Life Stage
· NOW CO-LOCATED with The Youth & Family Marketing Mega Event! The destination for those looking to deeply connect with all segments of the contemporary family to drive innovation, make smarter decisions and ultimately create what's next first, before your competitors.
Itproportal.com reports that Market research firm IDC has predicted that the Google-owned Android platform will grow faster than all its rivals to reach the second spot by the year 2013, second only to Nokia’s Symbian.
In terms of figures, Android OS, which roughly had 700,000 units shipped in 2008, would grow rapidly to reach to the figure of 68 million units by the end of 2013.
Learn more: Android Platform, Second Most Important Popular Mobile Operating System
Thursday, January 28
11:00AM - 12:00PM EST
Space is limited.
Date: Thursday, January 28th
Time: 11:00am - 12:00pm EST
Register: https://www1.gotomeeting.com/register/965782985
Mention priority code MWS0019BLOG
Can Advanced Statistical Techniques Be Applied to Qualitative Data?
* Are you familiar with factor analysis?
* How about color analysis of images?
* Have you ever applied quantitative analysis to qualitative or projective techniques?
Traditionally, online research has been purely quantitative and focused primarily on numeric data. While qualitative research highlights thematic and sub-conscious learning, sometimes fuzzier findings or unstructured data. However, as qualitative and projective techniques are used online with more robust sample sizes, new ways to analyze the data emerge. Sometime you get surprising results.
For nearly 10 years, BuzzBack has been pioneering innovative online qualitative techniques, developing award-winning ways to collect and analyze online qualitative data. Our techniques, including eCollageTM and Verbatim ViewerTM, have been recognized by today’s leading research organizations.
Through a case study approach, this webinar will highlight new ways you can analyze unstructured data – even applying traditionally quantitative approaches. You’ll learn:
* What factor analysis is and how it’s traditionally used
* How factor analysis can be applied to qualitative findings
* Ways color analysis can be applied to online collaging
Join Allan Due, VP Research Analytics of BuzzBack, and explore new ways to find meaning in fuzzy data.
Featured Speaker:
Allan has over 10 years’ experience in Marketing Research. Prior to working at BuzzBack, Allan was VP, New Products and Databases at Ipsos-ASI where he planned, developed, and implemented New Product initiatives including Next-Idea; An Online Kids Test to measure ad effectiveness and Online Modeled Reach Measures. Allan was also responsible for all Online testing methodologies at Ipsos-ASI. Prior to that Allan was a professor at Fordham University for 6 years where he was the Director of the Psychometrics program. Allan completed Ph.D. programs in Psychometrics and Counseling Psychology at the University of Minnesota.
What motivates purchase behavior? From the first moment of truth through engagement towards loyalty, creating a brand relationship begins and often ends with the package itself. In a world of abundance, get the message right.
PROOF: Market Research for Packaging Design is back!
April 14-15, 2010
Trump International Hotel & Tower
Chicago, IL
Event: http://bit.ly/6TiGWO
Brochure: http://bit.ly/64qhgM
Registration: http://bit.ly/6Qep6t
This April, join the leading minds in brand, research and design and arm yourself with the strategies, insights and tools you need to "lead the way" and stay ahead of the competition in 2010.
What's New for PROOF in 2010:
Keynote Jim Stengel, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results
Featured session by Coca-Cola, "Busting the Burst" Optimizing On-Pack Promotional Messaging Brand"
Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.
Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE
More interactive networking sessions than ever before enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.
Join us!
Name: Stated "Versus" Derived Importance: A False Dichotomy
Date/Time: Thu, Jan 14, 2010 2:00 PM - 3:00 PM EST
Register: https://www1.gotomeeting.com/register/542471264
Mention priority code MWS0028BLOG
Stated or Derived?
It’s a perennial question among applied marketing researchers who typically consider stated and derived importance methods as alternative ways of measuring the same construct.
But is this a correct assumption?
Find out by joining Keith Chrzan, Vice President, Marketing Sciences, Maritz Research for this informative IIR Webinar. Chrzan -- one of the marketing research industry’s leading experts -- will explore the two methods in greater detail and reveal how they, in fact, measure different things. Most of the criticisms directed at both methods apply only if they are done poorly, and in this presentation, Chrzan will distinguish better from worse ways of doing both stated and derived importance. He will also provide examples of importance measurement gone wrong and show how such error can cost companies millions. Additionally, the Webinar will reveal that the two methods have about equal validity when done properly.
What you’ll learn:
- Stated and derived importance measure different things
- If one method is better than the other
- As commonly done (90+% of applications) both methods are fraught with problems
- Both methods can be improved substantially using better measures and models
- Both methods have about equivalent validity when done properly
Here's an interesting video I came across on YouTube in which Joe Francica, editor in chief of Directions Media, discusses the predictions for information technology spending by market research firm IDC and what that might mean for the geospatail technology sector. Take a look at this 3 minute video below!
The Social Media Examiner recently posted an article that looked at you can properly target your customers through Facebook. With over 200 million daily users, the article states that over 3.5 million people become a fan of something every day. With an open platform for all to see what is being talked about on your webpage, word can travel fast about the quality of your product.
The article shares just a few things you can do on Facebook to target those customers who have sought you out:
* Share an interesting article on your Page to engage your fans
* Comment on posts on your Page to communicate with your fans
* Update your Page to generate a story about it in your fans’ News Feeds
* Create a Discussion section on your Page to interact directly with fans
* Create or join a Group related to your industry to find more fans
* Create an Event related to your business to meet fans
* Create a Marketplace to sell your products on Facebook
Name: Stated "Versus" Derived Importance: A False Dichotomy
Date/Time: Thu, Jan 14, 2010 2:00 PM - 3:00 PM EST
Register: https://www1.gotomeeting.com/register/542471264
Mention priority code MWS0028BLOG
Stated or Derived?
It’s a perennial question among applied marketing researchers who typically consider stated and derived importance methods as alternative ways of measuring the same construct.
But is this a correct assumption?
Find out by joining Keith Chrzan, Vice President, Marketing Sciences, Maritz Research for this informative IIR Webinar. Chrzan -- one of the marketing research industry’s leading experts -- will explore the two methods in greater detail and reveal how they, in fact, measure different things. Most of the criticisms directed at both methods apply only if they are done poorly, and in this presentation, Chrzan will distinguish better from worse ways of doing both stated and derived importance. He will also provide examples of importance measurement gone wrong and show how such error can cost companies millions. Additionally, the Webinar will reveal that the two methods have about equal validity when done properly.
What you’ll learn:
- Stated and derived importance measure different things
- If one method is better than the other
- As commonly done (90+% of applications) both methods are fraught with problems
- Both methods can be improved substantially using better measures and models
- Both methods have about equivalent validity when done properly
Ron Biore, former Executive Vice President at Best Buy, looks at how he changed Best Buy's in store strategy to specifically target four segments of customers. While focusing on their customers, they changed the in-store strategy dependent on what their customers preferred and wanted from their customers.
