Sponsor Spotlight: HiveLive

Today, we'll continue looking at the companies who are participating in The Market Research Event. HiveLive is today's featured sponsor.

HiveLive offers a unique building block approach to creating online customer communities custom-fit to a company's unique social thumbprint. Web 2.0 building blocks called Hives combine people, information, and permissions to create flexible information resources. Configure a Hive into a familiar social media app - blog, wiki, forum – or create something unique by clicking, not coding. HiveLive solutions help CMOs:

• Improve market intelligence -- Engage members for product reviews and feedback.
• Improve customer loyalty— Allow customers to "share and tell" through social media apps.
• Improve lead generation— Fuel viral membership growth.
• Improve customer support— Enable peer-to-peer support through customer forums and member-generated FAQs.

Hear more from HiveLive and other leaders in market research at The Market Research Event this October 18-21 in Las Vegas!